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Align We Must, But With Data We Trust

The view of the beautiful Tampa Bay was so distracting that I could hardly focus on the slides that were being presented at the regional offsite back when I worked at one of the largest

Infographic: 1990s vs. 2017: Marketing Then and Now

Twenty years ago, people would spend five minutes listening to the strident bing bong kshhhhh of their dial-up modem just to watch Hamster Dance. Now, they click the back button if your website takes longer than .7 seconds to

Infographic: 8 B2B Marketing Marketing Myths Debunked

Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less-than-perfect understanding of these elements, marketers often fall

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