The Most Anticipated Report on Account-Based Marketing
Last year, #FlipMyFunnel delivered the very first state of account-based marketing (ABM) survey report and has helped over a thousand marketers, sales and customer success professionals learn more about this new industry.
Less than half of B2B marketers had an active account-based marketing (ABM) program in place, according to the 2016 State of Account-Based Marketing Survey. That’s a stark contrast to the 83% of B2B marketers currently practicing ABM who’ve completed the 2017 State of Account-Based Marketing Survey presented by #FlipMyFunnel and B2B News Network.
We surveyed more than 300 B2B marketers across a wide range of companies. This year’s ABM survey is powered by #FlipMyFunnel and B2B News Network in partnership with Bizible, DiscoverOrg, Terminus, Evergage, LookBookHQ, Oceanos, PFL, SnapApp, Triblio and Vidyard. Download the full report below to see the fascinating results!