Changing the Face of MarTech: The First Ever List of Female Marketing Technologists

At #FlipMyFunnel, we’ve always been intentional about ensure we were inclusive of women in our events. We try hard to ensure we don’t have any manels — panels without women — and we aim to have female keynote speakers.

Being able to find these rockstars should never be a reason why you don’t have them speaking at your event. With that in mind, we’re setting out to change the game.

We’ve created (as far as we know) the first-ever list of female marketing technologists. The list isn’t a “best of” because we believe every woman deserves a chance to shine and show off the incredible work she is doing within her organization.

This more of a “database” where conference organizers, webinar creators, blog writers, video producers and the like can go to find to find women to feature in their content.

So how did all this come to be? Well, sometimes the best ideas come from a problem to be solved. Nikki Nixon, our Director of #FlipMyFunnel, was recently looking for a list and had trouble finding one.

Inspired by Scott Brinker, the Godfather of MarTech himself, she posed this question to her LinkedIn Community.

And much to our surprise, the response was overwhelming. Never in our wildest dreams did we imagine this list would ever become as big as it has.

When Nikki posted the question, there was a common question that kept coming up:

“What is your definition of a marketing technologist?”

We contemplated putting out a definition, but we saw in the responses that there are a few good ones and we had a tough time choosing which one was correct.

The common areas people associated with a marketing technologist were:

  • Someone who had a “Marketing Technologist” title
  • A Marketing Operations professional
  • A Demand Generation practitioner in a technology company
  • A marketing executive in a technology company

The main reason we didn’t choose specific women or box this list into a specific role is because that’s not our mission with this list. We are here to help and we believe that allowing this list to become as big as possible with contributions from the community will best serve the purpose it was designed for — to help women marketers shine.

So without further ado… here’s the list that exists today (based on contributions from the community). Click here to view.

We believe this list has a world of potential and we want you, the community, to help us grow it. Click here to submit a woman in marketing who should be listed.

Once you submit the Typeform, your listing will automatically be added so the list can continue to grow organically, in real time.

Bonus: If your name is on the list, you can get a exclusive discount (only offered to the women on this list) to attend Revenue Summit on March 7-8 in San Francisco. Just drop us a line at [email protected] for the secret code.

So what do you think are the best use cases for this list? Anything we as an organization should do with it besides host it?

Let us know in the comments below. We want to hear your thoughts.


About the Author:

Brianna is the Content Coordinator for #FlipMyFunnel. Follow her on Twitter at @BriannaCWatts.

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