Long gone are the days where a single individual was the sole decision-maker.
Our buying and purchasing behavior has completely changed, and now we rely more than ever on other people’s buy-in when making a purchasing decision. That means anywhere from 3 – 10 people (to even more for enterprise organizations) could be collectively influencing the decision to go with your product or service to a competitor’s.
So how do we break the barrier and engage the army of decision-makers?
We start with the ole 1,2 punch.
Engage the Army of Decision-Makers
#FlipMyFunnel is proud to host the Virtual Engagement Bootcamp – a one-day virtual conference for B2B marketers and sellers who want to learn how other organizations break through the barriers and engage the army of decision-makers.
Our goal for this virtual conference is to connect you with other B2B marketing and sales thought-leaders who figured out the best way to run multi-channel campaigns, discover the best cadence through different touchpoints, measure their results, and ultimately engage the decision-makers (and close some deals!).
- How to run multi-channel campaigns that reach the decision-makers
- How to actually engage the army of decision-makers
- Sample campaigns that resulted in pipeline acceleration, closed deals, and ROI
- How to align marketing and sales for campaign and revenue success
- The hard and fast rules for measuring the results of an ABM campaign
- How to prioritize accounts when running campaigns on target markets
- How to expand your reach in target accounts
- BONUS: Special inside look at the 2017 State of Account-Based Marketing Report
Preview of the Bootcamp
The Virtual Engagement Bootcamp is completely, well, virtual! Register once and get access to all of the live content including a few bonus materials like the 2017 State of Account-Based Marketing report. Here’s the details:
Where: Virtual, live conference!
When: Wednesday, May 3rd, 2017, 11 AM – 3 PM EDT
Who: B2B Marketing, Sales, and Customer Success Practitioners
What: A one-day virtual conference that will show you how to engage the army of decision-makers
Cost: FREE when you pay with a social share
We’ll kick off the virtual conference with our very own Sangram Vajre, Founder of #FlipMyFunnel and CMO and Co-Founder of Terminus, and an insider’s look into the upcoming 2017 State of Account-Based Marketing report. Account-based marketing isn’t by any means new, but it’s what executive leadership and successful organizations continue to point to when reflecting on their positive results.
Believe it or not, ABM continues to put numbers on the board, and with the upcoming ABM report, we’ll take a look at how the industry will shift and the biggest takeaways.
We’ll also have Anastasia Pavlova, Senior Director of Marketing at Marketo, talk about 5 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them. Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future.
Join Anastasia Pavlova, Sr. Director of Marketing at Marketo for this session as she discusses the top five account-based marketing mistakes and practical tips on how to avoid them.
- How to select the right accounts
- Why a cross-channel strategy can’t be ignored
- What metrics are true indicators of success for your stakeholders
The Bootcamp wouldn’t be complete without Sydney Bonar, ABM Programs Manager at BrightFunnel. She’ll present Let’s Get Cookin’: How to Bake ABM into Your Full Funnel Marketing Plan.
We all know Account-Based Marketing is all the rage amongst B2B marketers, but that feeling of excitement with ABM is usually followed by frustration as marketers struggle with how to scale their ABM strategy. How can a marketing org scale out their personalized efforts to provide tactical insights to target accounts? What is the right channel and offer mix for target accounts at every level?
In this webinar, Sydney Bonar, ABM Programs Manager at BrightFunnel, will show you how to properly plan, execute and measure an account-based program for the highest success. During this webinar, you’ll learn:
- How to seamlessly integrate ABM with your entire revenue team
- What it takes to set up your account-based marketing plan for success
- Real-world examples of different campaigns and offers to run on each of your marketing channels
Andre Yee, Chief Executive Officer and Co-Founder of Triblio, will discuss How to start ABM campaigns that can increase demand by 42%.
He’ll share the secret sauce of how two 2017 ABM Markie finalists used ABM to increase demand. One finalist, Plex, uses ABM to source 76% of their pipeline, and the other, DLT used ABM to increase sales quote requests by 40%.
You’ll learn how these nationally recognized ABM programs engage known and unknown stakeholders from target accounts throughout every stage of the buyer journey. Discover quick win ABM campaigns that use account based advertising, web personalization, and sales plays.
Ready to engage the army of decision-makers? RSVP for FREE by clicking here.