The very first official course on #ABM foundations with LinkedIn
It has 19 videos (under 4 mins each) that will walk you through:
– How to get started with #ABM
– The amazing TEAM (Target, Engage, Activate, and Measure) framework to operationalize ABM
– A complete case study on how ABM applies across Acquisition, Pipeline, and Expansion – in other words – your entire customer journey
Defining account-based marketing from Account-Based Marketing Foundations by Sangram Vajre
Check out Part 3: Assessing whether ABM is right for you!
View the Full Course on Linkedin!