Changing the game with ABM2019-03-15T16:14:03+00:00
Sangram Vajre
Sangram Vajre
After writing the very first book on #ABM in 2016 published by Wiley, I now have another fun gift to share with you!

The very first official course on #ABM foundations with LinkedIn

It has 19 videos (under 4 mins each) that will walk you through:

– How to get started with #ABM

– The amazing TEAM (Target, Engage, Activate, and Measure) framework to operationalize ABM

– A complete case study on how ABM applies across Acquisition, Pipeline, and Expansion – in other words – your entire customer journey