Brand Guidelines 2017-05-18T20:51:39+00:00

The #FlipMyFunnel Brand Guidelines

#FlipMyFunnel is on a mission to build the largest and most connected vendor-agnostic community of B2B marketing, sales and customer success professionals by leading them to become masters of their craft and heroes in their organization.

Our community is at the forefront of every move we make and we will continue to serve you by listening and delivering based on your needs and concerns.

We recognize that the flipped funnel serves as a community symbol and we encourage you to use it. In order to build a sense of consistency, we want to make sure its used in the right context.

To keep the consistency strong, we’ve created a set of brand guidelines that embody the vision we have for the flipped funnel and its distribution:

  • #FlipMyFunnel needs to be attributed as the source wherever the flipped funnel is used.
  • The flipped funnel should not be altered in any way – no color, icon, stage or shape changes.
  • If all 5 stages of the #FlipMyFunnel model are used together, attribution should be given to #FlipMyFunnel.
    • Identify
    • Expand
    • Engage
    • Advocate
    • Measure

We’re more than happy to discuss any inquiries or questions you may have about these guidelines at

#FlipMyFunnel Acceptable Graphics and Hex Codes