Welcome to the #FlipMyFunnel Blog

The #1 Resource for Revenue-Hacking Insights and Account-Based Marketing Content

How to Become a Category Leader

What does it mean to be a true category leader? A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think

The 5 Biggest Mistakes to Avoid in Megadeals

It can be difficult to know where to start with navigating a megadeal. You’re handling millions - maybe billions - of dollars and an entire ecosystem of organizations and people. It can get a little

Showing Your Kids How to Be Lifelong Learners

Knowledge is power. We oftentimes take learning for granted because we literally have a world of information at our fingertips. Just Google it, right? Even so, it’s crucial for our children to see how their

Achieve a 95% Success Rate With These 5 Action Items

Last year, thanks to the partnership between marketing and sales, Thomson Reuters achieved a 95% win rate. Discussing the steps they took to reach such a lofty success rate is Director of Account-Based Marketing, Jillian

How To Cut Through The Noise And Build Awareness

Have you ever wondered how your marketing strategy ballooned to something that is too complex and not tightly intertwined?  Today, we’re bringing you a recap from one of the exclusive sessions at the 2019 B2B

The Self-Guided Career: How to Work in Full Color

It’s a little unbelievable that 18-year-olds are asked to choose a career path.  Whether it be joining the workforce or picking a college major, it’s a ton of responsibility to put in the hands of,