Blog2019-04-01T22:48:04+00:00

Welcome to the #FlipMyFunnel Blog

The #1 Resource for Revenue-Hacking Insights and Account-Based Marketing Content

Evolve Your Enterprise with Yanik Silver

In the past few years, it seems more and more companies have exploded onto the scene with great big missions. And older companies are making waves for their causes, too. You have companies like TOMS,

Creating Meaningful Marketing in the B2B World

If you’ve ever struggled with marketing your business, maybe you should ask yourself one question: Are we iconic?  People don’t buy your product, they buy the stories that come with them. Take for example this

The Next Big Thing in B2B is the Newsletter

It always amazes me when old things make a comeback.  Whether it’s the music you liked when you were a kid, questionable fashion choices (how many times are bell-bottoms coming back?) or 80’s-nostalgia-fueled Netflix shows.

How to Never Lose a Customer Again

Newer isn’t always better. Take your flashy new car which is 90% computer. It’s great... until it breaks down and you need to hire Bill Gates to fix it. Anyone with a little skill could

How to Write a Book with Allen Gannett

Admit it: There’s a book you’ve always wanted to write bouncing around your head somewhere. It’s revolutionary; it'll change the world! But you have no idea where to begin.  Well, you’re not alone.  When people

Why Great Leaders Serve Others First

What does being a leader really mean?  Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of? Determining your definition of a leader could help you serve

The 3 Secrets to Unlock your Entrepreneurial Mindset

It seems like entrepreneurs are a special breed of people. Where do they get their energy? Their time-management skills? Their focus?  Is it the freedom their job gives them? No! Entrepreneurship is mindset, not a

How to Be an Effective CMO

How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a COO. Of course, there’s a little more to it than that. But you get the picture. In this

Dig Deep to Become a Better Storyteller w/ Bob Goff

You know a good storyteller when you hear one. They’re usually engaging, relatable, and very likable. Some storytellers, like my last guest on FMF, just have that X factor. The thing you can’t quite put

How to Find a True Product-Market Fit

The fastest email experience ever made — who wouldn’t want that? Well, actually, when Superhuman was first finding its footing, there weren’t too many people who’d be sad to see it go. Fortunately, Superhuman’s fearless

3 Detailed Recipes for Successful ABM

There’s not much better than grandma’s homemade apple pie. The problem is she never writes it down! Mixing up that scrumptious pie is nearly impossible without some written instructions. The same goes for ABM strategies,

Fanocracy: How B2B Companies Can Tap Into Fandom

Think of five brands off the top of your head that have a mega fan base. It’s likely that the brands you listed had something to do with entertainment, sports, music, food/beverage, social media, books,