To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently.
Executing account-based marketing with excellence and efficiency requires
Do you confuse your position within your organization with your ability to lead?
If so, it might not be a bad idea for you to check out Clay Scroggins and his idea of leading, even
Twenty years ago, people would spend five minutes listening to the strident bing bong kshhhhh of their dial-up modem just to watch Hamster Dance. Now, they click the back button if your website takes longer
To continue with our #FlipMyFunnel Funnel Flipper Series, we caught up Troy O’Bryan, VP of Strategic Growth at Bonfire Marketing Company. Troy is an account-based advocate and is on a mission to elevate
Chances are, when you hear the word “Oprah”, you don’t need context, a last name, or any additional details.
You know exactly who it’s referring to – Lady O also known as
The first ever ABX Week series has begun!
This week, #FlipMyFunnel is hosting a weeklong series of webinars that will highlight and dive into each stage of the flipped funnel – identify, expand, engage, advocate, measure. If you’re not
We’re celebrating our second birthday all week long and to continue with our #FlipMyFunnel Funnel Flipper Series, we’re proud to highlight Joe Quinn. Joe Quinn is an account-based marketing veteran and was recently promoted from
On this day two years ago, something magical was created. Something that has changed the course of B2B marketing, sales, and customer success and continues to challenge the status quo to this day.
We’re celebrating our second birthday all week long and to follow up our first #FlipMyFunnel Funnel Flipper post with Anadelia Fadeev, we’re honored to highlight Daniel Day! Daniel is the Senior Marketing Manager for Account-Based
If you can believe it, #FlipMyFunnel’s second birthday is this Friday. Yes, 730 days filled with all things account-based marketing, sales, customer success and a community that gets bigger and better by the day.
Content marketing offers a unique opportunity to build meaningful relationships with your audience, because it is not overtly advertising products or services. As a result, it enables you to position yourself as a
Avoid the ABM Content Quagmire
Continuing with the key pillars to Account Based Marketing Success, we started with data, now let’s talk about content. When developing your ABM
There are so many dynamic women in our #WomenInMartech community and we are so excited to continue celebrating every one of
them. For the month of
Account-based marketing (ABM) is one of the most tactical and highly effective marketing approaches in the world of B2B marketing. ABM presents businesses with a way to follow a buyer’s journey with the
Our weekly Tweet Chats are back in session!
This week, we had the incredible pleasure of having Nicole Wojno, CMO at UserIQ, join us as our guest moderator of our discussion. The conversation was
Contacts don’t matter!
Well…in account-based marketing (ABM) world, they don’t matter as much as engagement does. Check out this quick explanation on why ABM success relies on engagement, not just contacts. Send me a Tweet at
In the world of account-based marketing, there are a lot of things to think about. Account selection, content, strategy, and metrics are what most people focus on. But of all the elements of
In the B2B space, best-in-class customer success departments have always been focused on the account rather than than individual. Now that account-based marketing (ABM) is becoming the new
Recently, a friend told me about riding a tandem bicycle with her husband in the mountains of France. The net of it was, she ended up injuring her knee in a non-cycling related
The engagement journey helps marketers measure success – not necessarily with numbers but by analyzing the way customers behave. Take a look at my two-minute whiteboard session and catch the highlights below!
Our recent #FlipMyFunnel Tweet Chat was the last one for #MeasurementMay and it did not disappoint!
The conversation focused on best practices for account-based marketing (ABM) reporting and what that process looks like from
Our weekly #FlipMyFunnel Tweet Chats are back and better than ever and will highlight some of the most insightful information about how measurement plays into account-based marketing (ABM) for sales, customer success and marketing practitioners.
It’s a brand new month and with a new month comes new opportunities to serve the #FlipMyFunnel community! The big way we’ve chosen to serve our community this month is by focusing on
A frequently asked question I get is how do I measure a return on investment (ROI) with account-based marketing? Events are a great place to start! #FlipMyFunnel has had over eight large scale conferences, in
This week, Sangram expands on the idea of unbound. Never heard of it? Watch the quick video. Can’t watch the video? Check out the main flipping points below and tweet your favorites!
Thank you to everyone who participated in the first #FlipMyFunnel Tweet Chat of the year!
With the #FlipMyFunnel Virtual Engagement Bootcamp only a week away, we
When we think of the #FlipMyFunnel concept, there’s identify, expand, engage and advocacy. One of the most important pieces is engage because if you’ve identified everything, if you can’t engage them on the
Sangram is back for another quick breakdown for B2B organizations on how modern account-based marketing organizations are structured and why even having a structure is importance to your company’s success.
As you know, #FlipMyFunnel has built and introduced a new cadence to the way we produce and distribute content to our community! In addition to a short, weekly tutorial video
The #FlipMyFunnel community is not just committed to challenging the status quo – we’re working hard to absolutely crush it! Account-based marketing (ABM) has withstood and overcome the typical concerns with anything
In this first edition of videos presented by Sangram, Sangram quickly but thoroughly explains the key difference why account-based marketing works and lead generation doesn’t for B2B organizations.
They got it wrong.
ABE doesn’t stand for account-based everything – it stands for account-based engagement.
For the month of April, #FlipMyFunnel will
Nobody ever gets it right on the first go-round.
If you’re anything like the typical marketer, we like to make the same mistake over and over again – just to make sure
#FlipMyFunnel is making its way back to San Francisco, but this time around we’ll be partnering with Sales Hacker to bring not one, but an immersive two-day experience filled with the exact strategies
While account-based marketing (ABM) has been around for decades, it’s only been in the past year or so that it’s become one of the biggest buzzwords in the marketing industry. With this technology advancement and
Offsite meetings are essential to facilitating quality ideas and conversation across teams. They allow for creativity and team-building without the stuffiness and mundane nature of conference rooms you use weekly in your office. Team offsite
The Best Approach for Naming Target Accounts During ABM
The importance of having a strong account-based marketing (ABM) strategy isn’t lost on today’s savvy sales and marketing teams. Human-to-human contact and building relationships with
B2B sales and marketing is constantly evolving and there is always something new to learn. Getting into the swing of things with this industry is no easy task and
Over the past year, we’ve come to realize that winning at B2B marketing, sales, and customer success is about so much more than technology. It’s about creating a strategy that involves the entire organization challenging