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Join the Virtual Engagement Bootcamp:
A 1-Day Virtual Conference to Show You How to Engage the Army of Decision-Makers
May 3rd, 11 AM - 3 PM EDT

THE SPEAKERS

We brought together a group of people that have devoted their time, energy, and entire careers to marketing and getting results.

Sara Tatnall
Director, Marketing, PFL

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Anastasia Pavlova
Sr. Director of Marketing, Marketo

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Sangram Vajre
Founder of #FlipMyFunnel,
CMO of Terminus

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Andre Yee
CEO and Co-Founder of Triblio

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Heidi Bullock
CMO, Engagio

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Tonni Bennett
VP, Sales at Terminus

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Stephanie Kelly
Director of ABM, Terminus

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Sydney Bonar
ABM Programs Manager, Brightfunnel

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THE AGENDA

Here's what you can expect at the Virtual Engagement Bootcamp.

12:00 PM

Presentations

Pecha Kucha Customer (roughly 7 min each)

1:00 PM

Critique

Critiquing a local Landing Page

2:00 PM

Network + Questions

Network, and learn & get inspired from each other.

GET YOUR FREE PASS

“You'd be crazy if you're on the fence about this event. The world is changing the way we buy. You should be doing ABM whether you're in sales or marketing. You'd be crazy not go. Bring a notebook!"

Brittany Lindquist 
Sr. Manager, Customer Marketing
DoubleDutch

THE VENUE

All talks will be held at the Granville headquarters at Madison 36th, New York City.

THE SPONSORS

The Virtual Engagement Bootcamp couldn't be done without these phenomenal sponsors.

2017 © Copyright #FlipMyFunnel

All talks will be held at the Granville headquarters at Madison 36th, New York City.

1:00 PM EDT
10:00 AM PDT

5 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them

Join Anastasia Pavlova, Sr. Director of Marketing at Marketo for this session as she discusses the top five account-based marketing mistakes and practical tips on how to avoid them. You'll learn how to select the right accounts, why a cross-channel strategy can’t be ignored, and what metrics are true indicators of success for your stakeholders.

STARTS AT

The Current State of Account-Based Marketing

#FlipMyFunnel's Founder, Sangram Vajre, reviews the major trends of the 2017 ABM Survey Report. Sangram will discuss how we've seen ABM change over the past few years and discuss where ABM is headed. The past, the present, and the future. BONUS: Get the report when you RSVP for the bootcamp!

11:00 AM EDT
8:00 AM PDT

STARTS AT

Wednesday, May 3rd, 2017

Let’s Get Cookin’: How to Bake ABM into Your Full Funnel Marketing Plan

Sydney Bonar, ABM Programs Manager at BrightFunnel, will show you how to properly plan, execute and measure an account-based program for the highest success. You’ll learn how to seamlessly integrate ABM with your entire revenue team, what it takes to set up your account-based marketing plan for success, real-world examples of different campaigns and offers to run on each of your marketing channels.

12:00 PM EDT
9:00 AM PDT

STARTS AT

3 Ways to Get Started with ABM Campaigns

Andre Yee, CEO and Co-Founder of Triblio will share the secret sauce of how two 2017 ABM Markie finalists used ABM to increase demand. You’ll learn how these nationally recognized ABM programs engage known and unknown stakeholders from target accounts throughout every stage of the buyer journey. Discover quick-win ABM campaigns that use account based advertising, web personalization, and sales plays.

12:30 PM EDT
9:30 AM PDT

STARTS AT

Expanding Your Reach in Target Accounts

Getting the right mix of technologies, content, sales technique, and marketing campaigns is challenging for organizations - except for maybe Terminus. Let Stephanie Kelly, Director of Account-Based Marketing at Terminus, show you the secret sauce to expanding your reach in target accounts. 

11:30 AM EDT
8:30 AM PDT

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5 Ways to Engage Target Accounts with ABM Orchestration

 Join Engagio's CMO, Heidi Bullock, session to learn ABM insider secrets to engage the right people at your target accounts. It's time to stop relying on sales automation tools that robo-spam prospects. To drive revenue in key accounts, you must deliver relevant and personalized messages with ABM orchestration.

1:30 PM EDT
10:30 AM PDT

STARTS AT

THE TICKETS

Believe it or not, you get all of this awesome content completely for FREE. All you have to do is pay with a tweet. Register now for access to the Engagement Virtual Bootcamp, and meet and learn from the speakers.

BONUS: When you RSVP, you get access to a free copy of the 2017 ABM Survey Report!

PAY WITH A TWEETGET MY FREE PASSSPEAKERSAGENDAPAY WITH A TWEETSPONSORS

One of the biggest challenges marketers face is figuring out how to engage their prospects, reach the decision-makers, and figure out the channels they'll market through. 

Figuring out what kind of campaigns and plays to run that will result in the account moving to being a paid customer can feel daunting, and it usually results in a lot of wasted money, time, and energy. 

#FlipMyFunnel is bringing together the brightest minds and most successful sales and marketing thought-leaders for a full day to teach you exactly how to engage the army of decision-makers in your accounts, and how to run multichannel campaigns that provide results.

All of this completely free, right on your desktop computer.

HERE'S A SNEAK PEEK AT WHAT YOU'LL LEARN IN THE VIRTUAL ENGAGEMENT BOOTCAMP

SAVE MY VIRTUAL SEAT

The Virtual Engagement Bootcamp is completely free. That's right. FREE. We just want to make Marketing Superheroes. There's no catch.  

Access the live Virtual Engagement Bootcamp from just about anywhere - including from your desktop or phone.

HERE'S JUST SOME OF WHAT YOU'LL LEARN

How to create a marketing playbook for your accounts

How to run multi-channel campaigns that reach the decision-makers

How to actually engage the army of decision-makers

Sample campaigns that resulted in pipeline acceleration, closed deals, and ROI

The importance of marketing automation and how to create a high-converting sales funnel

The exact tools used to accomplish marketing ROI in campaigns

How to align marketing and sales for campaign and revenue success

The hard and fast rules for measuring the results of an ABM campaign

The current state of account-based marketing and the future in the industry

How to prioritize accounts when running campaigns on target markets

How to expand your reach in target accounts

Why sales and marketing alignment around revenue is important

Reporting on engagement and the next steps to close

LEARN FROM WORLD-CLASS DEMAND GENERATION & MARKETING EXPERTS IN ABM

Learn exactly how to engage your target audience and discover how these companies create marketing programs their prospects love, turn an account into an engaged account, and how they accelerate their pipeline. 

“Peer-to-peer learning is the absolute best part about #FlipMyFunnel and it's not something you can find anywhere else. Learning from others is critical and I really enjoyed that part the most about #FlipMyFunnel!"

Anand Thaker 
CEO and Founder
Intelliphi

“This is great personal and professional development. You learn a lot. I go to a lot of marketing events, but this is one of my favorites. I love learning about real-life campaigns to run and hearing from other professionals. "

Anadelia Fadeev
Manager, Demand Generation
ToutApp

All you have to do is pay with a tweet!

All you have to do is pay with a tweet!

All you have to do is pay with a tweet!

Battle-tested ABM Plays that Drive Engagement

Sara Tatnall, Director, Marketing of PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. He’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

2:00 PM EDT
11:00 AM PDT

STARTS AT

The Virtual Engagement Bootcamp is brought to you by #FlipMyFunnel.

Founded in 2015 by Terminus CMO and co-founder Sangram Vajre, #FlipMyFunnel is a vendor-agnostic community providing B2B marketing, sales and customersuccess practitioners the opportunity to connect both online and offline with their peers. Its mission is to flip the traditional B2B lead-based sales funnel on its head and challenge the status quo with account-based marketing.

ABOUT YOUR HOST

RSVP FOR FREE NOW
RSVP FOR FREE NOW
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Stop Wasting Time, Money, and Energy. Get Results from Your Marketing Campaigns 

The New Rules for Sales Development an Account-Based World

Join Matt Amundson, Vice President of Sales Development and Field Marketing at EverString, to learn the tactics leading to success for SDRs living in an Account-Based World.  In this session, you'll learn how to create an SDR process that keys off the success of Marketing, but differentiates messaging and channel strategies to drive engagement through human interactions.

2:00 PM EDT
11:00 AM PDT

STARTS AT

Matt Amundson
VP Sales Development and Field Marketing, EverString

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