February 25, 2016 | The Village at 969 Market | San Francisco

7:30 am – 7:00 pm

The #FlipMyFunnel Roadshow is designed to bring together everyone who impacts the customer experience including sales, marketing and customer success leaders. The content allows attendees to better understand their counterparts, increase their effectiveness in their organization and challenge the status quo.

How is this event different from other marketing and sales conferences? 

It’s a “No BS” event. No fluff in sight… just real-world, actionable insights about that you can’t afford to miss.

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Speakers

Megan Heuer

Vice President and Group Director at SiriusDecisions

Jon Miller

CEO and Co-Founder at Engagio

Jill Rowley

#SocialSelling Evangelist and Startup Advisor

Adrienne Weissman

CMO at
G2 Crowd

Daniel Gaugler

VP of Marketing at PrintingForLess.com

Julia Stead

Director of Demand Generation at Invoca

Jessica Cross

Director of Audience Marketing at Everstring

Joseph Jaffe

CEO at Evol8tion and Author of “Flip The Funnel”

Shari Johnston

VP of Demand Generation at Radius

Tommy Jenkins

Director of Global Demand Generation at Sev One, Inc.

Joe Chernov

VP of Marketing at InsightSquared

Christopher Engman

CEO at Vendemore

Tyler Lessard

CMO at Vidyard

Jason Jue

CMO at Triblio

Adam New-Waterson

CMO at LeanData

Monica Koedel

Senior Marketing Manager, Global Customer Success at Cisco Systems

Nadim Hossain

CEO at BrightFunnel

Adam Needles

Chief Strategy Officer and Principal at Annuitas

Ken Wincko

SVP of Marketing at PR Newswire

Jim Williams

VP of Marketing at Influitive

Dave Rigotti

Head of Marketing at Bizible

Saad Hameed

Director of Marketing Operations, Analytics, & Technology at Sumo Logic

Eric Spett

CEO at Terminus

Megan McConnell

Customer Marketing Manager at InsideView, Inc.

Sharmini Berwick

Senior Director of Marketing Demand at Kapost

Hans Bunes

Global Account Director and Senior Advisor at Vendemore

Mikael Flygh

Director Channel Marketing Enterprise Group EMEA at Hewlett Packard Enterprise

Eric Waldschmidt

Marketing Director at Savi

Justin Gray

CEO at LeadMD

Jason Lemkin

VC and Trusted Advisor at SaaStr

Sangram Vajre

CMO and Co-founder at Terminus

Founder of #FlipMyFunnel

Time
Session
7:30 am
Networking and Registration
8:30 am

What The Heck Is #FlipMyFunnel?

Sangram Vajre, CMO and Co-Founder at Terminus

Julia Stead, Director of Demand Generation at Invoca

9:20 am

How to Flip The Funnel in Customer Experience

Joseph Jaffe, Author of “Flip the Funnel: How to Use Existing Customers to Gain New Ones

10:00 am
Attendee Meet and Greet
10:20 am

Living Without Leads: What It Takes To Deliver Customer Marketing In A Demand-Driven World

Monica Koedel, Senior Marketing Manager at Cisco

Megan Heuer, Vice President and Group Director at SiriusDecisions

Step-by-Step: Become a Trailblazer with Innovative ABM Campaigns

Shari Johnston, Vice President of Demand Generation at Radius

Daniel Gaugler, Vice President of Marketing at PrintingforLess.com

11:00 am

How Fortune 500 Companies Around the World Use Account-Based Marketing to Drive Business

Christopher Engman, CEO at Vendemore

Hans Bunes, Global Account Director and Senior Advisor at Vendemore

Mikael Flygh, Director Channel Marketing Enterprise Group EMEA at Hewlett Packard Enterprise

Personalizing the B2B Buyer Experience

Jason Jue, CMO and co-founder at Triblio

Eric Waldschmidt, Marketing Director at Savi

11:30 am
Lunch, Networking and Sponsor Expo
12:45 pm

True Story: SaaS Account-Based Marketing

Jim Williams, VP of Marketing at Influitive

1:15 pm

The Big 5 Metrics for Account-Based Marketing

Jon Miller, CEO and Co-Founder at Engagio

1:45 pm
Attendee Meet and Greet
2:00 pm

Account-Based Marketing: Content Marketing "On-the-Go"

Joe Chernov, VP of Marketing at InsightSquared

Building an Inbound and Multi-channel ABM Demand Generation Engine

Ken Wincko, SVP Marketing at PR Newswire

Adam Needles, Chief Strategy Officer at ANNUITAS

2:40 pm

Account-Based Marketing Measurement Gets Real

Tommy Jenkins, Director of Global Demand Generation at Sev One

Nadim Hossain, CEO at Brightfunnel

How to Make Your Target Accounts Love the Fact that You’re Targeting Them

Tyler Lessard, CMO at Vidyard

Eric Spett, CEO at Terminus

3:20 pm

Dead Simple Ways To Get Started With Account-Based Marketing

Jessica Cross, Director of Audience Marketing at Everstring

Adam New-Waterson, CMO at LeanData

Building the Foundation to Measure Account Based Marketing

Saad Hameed, Director of Marketing Operations, Analytics, & Technology (Demand Generation) at Sumo Logic

Dave Rigotti, Head of Marketing at Bizible

4:00 pm

How InsideView Exposed Itself To Prospects

Adrienne Weissman, Chief Marketing and Revenue Officer at G2 Crowd

Megan McConnell, Senior Customer Marketing Manager at InsideView, Inc.

Leading by Example: Kapost Creates an Account-Based Marketing Center of Excellence

Sharmini Berwick, Senior Director of Marketing Demand at Kapost

Justin Gray, CEO at LeadMD

4:40 pm

Marketing and Sales Fireside Chat

Sangram Vajre, Founder of #FlipMyFunnel (Moderator)

Jill Rowley, Queen of #SocialSelling

Jason Lemkin, VC and Trusted Advisor at SaaStr

5:10 pm

Closing Thoughts

5:20 pm
Funnel Flipping Happy Hour

Host

Badass Sponsors

Rockstar Sponsors

Hustler Sponsors

Media Partners

Funnel Flipping Friends