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If You Suck at Marketing, You’ll Suck at ABM: Lead Generation vs. ABM

In this first edition of videos presented by Sangram, Sangram quickly but thoroughly explains the key difference why account-based marketing works and lead generation doesn't for B2B organizations. If you can't watch the full video

What to Expect from #FlipMyFunnel in April

They got it wrong. ABE doesn’t stand for account-based everything - it stands for account-based engagement. [Tweet "ABE doesn’t stand for account-based everything - it stands for account-based engagement."] For the month of April, #FlipMyFunnel

Why the 2017 State of Account-Based Marketing Survey Needs You

Last year, #FlipMyFunnel delivered the very first state of account-based marketing (ABM) survey report and has helped over a thousand marketers, sales and customer success professionals learn more about this new industry. Less than half

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#FlipMyFunnel Manifesto 

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History of #FlipMyFunnel

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