Account-based marketing has rapidly gained traction as the latest B2B marketing buzzword in the past year. The term “account-based marketing” spiked on Google Trends in 2015 further showing how the concept has grown. But the buzz doesn’t tell the whole story.
While it is true that marketers are interested in account-based marketing, we wanted to know how many are actually implementing it (or planning to in the next year), what were their goals and what technologies were they implementing.
We surveyed more than 200 B2B marketers across a wide range of companies. The survey was powered by FlipMyFunnel in partnership with Engagio, AzaLead, LeanData, Demandbase, Infer and Terminus. Download the full report below to see the fascinating results!