Whenever I fly, I often compare the takeoff, cruising and landing to building a movement or a company. But the more I thought about it, the more I realized that analogy really doesn’t make much sense because the goal is to keep climbing higher and gaining altitude. Airplanes eventually land while rocketships
We’re just returning back to the #FlipMyFunnel Headquarters after a phenomenal event in San Francisco that sold out a week before the event. There was a ton of excitement in the air and attendees were amazed at the amount of buzz this movement, which is hardly seven months old, has created. The number one question
It feels like there is a new article about how females are underrepresented in the tech industry just about every week. Though we are a small part of that ecosystem at #FlipMyFunnel, we feel we have a responsibility to do our part to change this.
One way we are challenging the
Could you imagine a world where leads were not part of the B2B marketing equation? It could be both scary and exciting.
If you’re feeling either right now, then you should definitely see our latest Dynamic Duo presenting at the #FlipMyFunnel B2B Sales and Marketing Roadshow.
The #FlipMyFunnel B2B Marketing and Sales Conference in San Francisco is rapidly approaching and tickets are going fast. The event offers an innovative, no BS approach to account-based smarketing (sales and marketing) and features case studies from real-world practitioners. Check out our latest additions to the agenda and let us know which ones
We are super pumped to announce our first round of breakout sessions for the #FlipMyFunnel B2B Marketing and Sales Conference in San Francisco on Feb. 25. Leading up to the event, we’ll post more blogs as sessions are announced and the agenda becomes more badass. The first round of account-based marketing (ABM) sessions we’re
Guest post from Matt Heinz as part of the #FlipMyFunnel #ABM Innovators Series.
Although the concept of direct, targeted account marketing is not new, a disciplined and coordinated focus on account-based marketing (ABM) across the B2B marketing industry has come on like gangbusters over the