About Brianna Watts

Brianna is the Content Coordinator for #FlipMyFunnel. Follow her on Twitter at @BriannaCWatts!

#SangramSeries: Measuring ROI on ABM Events

A frequently asked question I get is how do I measure a return on investment (ROI) with account-based marketing? Events are a great place to start! #FlipMyFunnel has had over eight large scale conferences, in


If You Suck at Marketing, You’ll Suck at ABM: What is Unbound?

This week, Sangram expands on the idea of unbound. Never heard of it? Watch the quick video. Can’t watch the video? Check out the main flipping points below and tweet your favorites!