About Brianna Watts

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So far Brianna Watts has created 20 blog entries.

Guest Blog: How Sales Enablement Engages Accounts

When we think of the #FlipMyFunnel concept, there’s identify, expand, engage and advocacy. One of the most important pieces is engage because if you’ve identified everything, if you can’t engage them on the right terms then obviously, that’s not going to turn it into the sequence that you want and results that you

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If You Suck at Marketing, You’ll Suck at ABM: Modern ABM Organization

Sangram is back for another quick breakdown for B2B organizations on how modern account-based marketing organizations are structured and why even having a structure is importance to your company’s success.

Check out the main flipping points below and be sure to tweet the ones you like best! 

How Do You Engage Personally?

Sangram here!

As you know, #FlipMyFunnel has built and introduced a new cadence to the way we produce and distribute content to our community! In addition to a short, weekly tutorial video from me, weekly podcast episodes and other amazing initiatives, I’ll be posting a blog to our #FlipMyFunnel site monthly that

If You Suck at Marketing, You’ll Suck at ABM: Lead Generation vs. ABM

In this first edition of videos presented by Sangram, Sangram quickly but thoroughly explains the key difference why account-based marketing works and lead generation doesn’t for B2B organizations.

If you can’t watch the full video (it’s only 1:20 minutes!), check out the main flipping points below and tweet the

What to Expect from #FlipMyFunnel in April

They got it wrong.

ABE doesn’t stand for account-based everything – it stands for account-based engagement.

For the month of April, #FlipMyFunnel will be shaking up our regular cadence to bring our community content that’s mostly focused around engagement. And yes, we mean

Why the 2017 State of Account-Based Marketing Survey Needs You

Last year, #FlipMyFunnel delivered the very first state of account-based marketing (ABM) survey report and has helped over a thousand marketers, sales and customer success professionals learn more about this new industry.

Less than half of B2B marketers had an active account-based marketing (ABM)

Special Message From Sangram: Relationship Between Terminus and #FlipMyFunnel

Written by Sangram Vajre, Co-Founder and CMO at Terminus and Founder of #FlipMyFunnel

Sangram here! It’s been 18 months since #FlipMyFunnel did its first conference and almost two years since I wrote this LinkedIn article about flipping the funnel. When I

Here’s What You Can Expect at Revenue Summit 2017

Revenue Summit is happening right now and we can’t wait for you to soak up as much account-based marketing (ABM) knowledge and build as many relationships as possible! This conference will tackle very real business problems and challenges that B2B marketing