Guest Blog: How Sales Enablement Engages Accounts

When we think of the #FlipMyFunnel concept, there’s identify, expand, engage and advocacy. One of the most important pieces is engage because if you’ve identified everything, if you can’t engage them on the right terms

If You Suck at Marketing, You’ll Suck at ABM: Modern ABM Organization

Sangram is back for another quick breakdown for B2B organizations on how modern account-based marketing organizations are structured and why even having a structure is importance to your company's success. Check out the main flipping points


#FlipMyFunnel Manifesto 

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History of #FlipMyFunnel

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